From 2022 to 2024, I helped build a thoughtful and community-forward brand as the sole graphic designer on the Diaspora team. During my time there, I led a packaging redesign project and worked across publications like the annual impact report and newsletters, physical spaces, and design for web. I was lucky to inherit a vibrant, expressive brand language and was encouraged to embrace a bold and maximalist aesthetic. I drew deeply from South Asia’s rich cultural traditions around food and farming to shape the brand’s visual voice, while balancing consistency with opportunities for experimentation across different touchpoints. These brand expressions were created in close collaboration with the Diaspora Co. team, who are dedicated to building an equitable and fair spice supply chain.
Client: Diaspora Co.

Focus: Brand Design, Packaging, Art Direction

Year: 2022-2024